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A broker can help you in
the following important ways:
Set the correct
price.
This is far more important than many people realize. If
the price is set too high, during the initial frenzy of buyer
activity it will be avoided by qualified buyers of homes in the
correct range. Eventually it will then be lowered in
price and may end up being purchased for less than true value by
bargain-seekers. A simple rule of thumb operates
here: the longer a home is on the market, the less likely
it is to receive a high offer.
Even though a broker will receive a commission from the seller,
in most cases the seller actually ends up with more in pocket,
because the broker makes the sale at a higher price.
Prepare marketing materials and a plan.
Realtors have the
materials, tools, and knowledge to produce professional and
attractive flyers and brochures, which they distribute to other brokers, buyer
prospects as well as a large network of referral companies and
experienced agents..
Screen
buyers.
When buyers come a real
estate office, a Realtor will
spend time with them to find out what they are financially
qualified to buy and what their individual needs are. This can save a lot of time.
Place your home on the internet for all to see.
These days most buyers are very internet savvy, so they look
first on the internet and compare prices. A realtor
will take
many photos of your property and put them on their website, as well as in
the MLS
systems they belong to. Some realtors also create a
"visual tour" of your property.
Guide you through the maze of
paperwork.
Real estate transactions require more
and more paperwork. In New York State, for instance,
sellers are asked to fill out a property disclosure form. By not
doing so you could face a $ 500 penalty at the time of
closing.
Give you
tips on how to get your home into showing condition.
There are simple things you
can do to help sell your home more quickly. Some of
them are common sense, yet many sellers overlook them.
Agents generally know what works best. See
our
tips for sellers page
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